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International Business, 8th Edition true
By:Michael Czinkota,Iikka A. Ronkainen,Michael H. Moffett
Published on 2010-08-02 by Wiley Global Education


International Business, 8th edition enables students to become better, more successful participants in the global business place. The internationally cited author team of Czinkota, Ronkainen, and Moffet balance conceptual understanding and knowledge of day-to-day realities. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small-and medium-sized firms, and social responsibility. This new edition is even more global and user-friendly. Now organized into five parts, students can more clearly make connections between introductory material, the international environment, marketing, and financial considerations in the international marketplace. A truly global presentation draws on worldwide examples, trends, and data, and includes an exemplary case selection based on firms from around the world, from Vietnam and Russia, to Iceland and Turkey. With this new Wiley edition of International Business, students will better understand the intricacies of international marketplace, and be better versed in theory, policy, and strategic aspects of global economy.

This Book was ranked at 41 by Google Books for keyword International Business.

Book ID of International Business, 8th Edition's Books is MbQbAAAAQBAJ, Book which was written byMichael Czinkota,Iikka A. Ronkainen,Michael H. Moffetthave ETAG "2ZIvbTbjZOQ"

Book which was published by Wiley Global Education since 2010-08-02 have ISBNs, ISBN 13 Code is 9781118136379 and ISBN 10 Code is 1118136373

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Book which have "746 Pages" is Printed at BOOK under CategoryBusiness and Economics

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International Business, 8th Edition -Michael Czinkota,Iikka A. Ronkainen,Michael H. Moffett- Google Books

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International Business, 8th Edition byMichael Czinkota,Iikka A. Ronkainen,Michael H. Moffett

International Business, 8th Edition -Michael Czinkota,Iikka A. Ronkainen,Michael H. Moffett- 9781118136379

International Business, 8th Edition -Michael Czinkota,Iikka A. Ronkainen,Michael H. Moffett- 1118136373

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